In this section, you can view the social activities on Instagram and TikTok of the companies featured on andzup.
- Brand's Instagram / TikTok followers
- Number of sponsored posts in collaboration with an influencer in the Inflead database
- Number of influencers activated for sponsored activities in the Inflead database
- Earned Media Value, which represents the sum of Earned Media Value calculated on brand-sponsored content with influencers. i.e. the sum of Earned Media Value calculated on brand-sponsored content with influencers, which expresses the cost necessary to reach an equivalent number of users similar in terms of interests and age to those reached by the profile through sponsorship on the social
- An estimate of the budget allocated by the brand for ongoing influencer marketing activities
- The Cost per Engagement (CPE), which is the average cost for the brand to obtain specific user interaction or engagement on content published in collaboration with influencers
- An estimate of the total amount of reach and impressions obtained thanks to content sponsored by influencers in collaboration with the brand analyzed
- Engagement, which represents the total number of interactions obtained by influencers engaged by the brand on sponsored content
- The Performance Graph, which represents the temporal trend in reach, impressions, likes and comments obtained by influencers engaged by the brand on sponsored content
- La répartition en pourcentage des types de formats médiatiques publiés par les influenceurs engagés pour des activités de sponsoring
- Percentage breakdown of the types of media formats published by influencers involved in sponsorship activities
- Influencer size, i.e. the percentage breakdown of the size of profiles engaged in collaborative activities with the brand
